Now they facilitate the equivalent of old fashioned whispering campaigns, but vastly more powerful, and while that sort of thing mostly happenned on a state level or smaller (it being hard to do it on a difficult scale and not get caught). E.g. the rumor that Ann Richardson was a lesbian in the Texas governor's race, and the one spread in just one state in the 2000 republican primary campaign that McCain had an out of wedlock black child.
But email knows no boundaries. A couple of years ago, I started getting forwarded emails from my Mom, with claims that could generally be shot down easily with 15 minutes of internet research. They seemed to be really affecting my parents' views, and based on what they told me, they were generally believed by most of their friends. But they were quite simply full of provable lies. They would show signs of having been forwarded a half dozen or so times, with visible 'CC' lists giving them a sort of homey look. You receive this sort of thing from a friend who forwarded, and are apt to assume it was written by a friend of that friend, or a friend of a friend of a friend, not that they are being churned out by some sort of under the radar political operator, but that is what I think they are, based partly on consistency of style.
Here are a couple of references:
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